I've spent nearly thirty years at the intersection of storytelling, car culture, and the business behind both, as a marketer, editor, host, author, agency founder, and award-winning creative director. One thread runs through it all: own the brand end to end, grow it, and never surrender the things that made anyone care in the first place. Critical acclaim without a positive cost benefit ratio isn’t sustainable. In other words, reach without revenue is a hobby. I've built a career delivering both, alongside the brands and the people who repeatedly crack the algos.

WHAT I DO

Brand & Strategy: vision, positioning, and identity for brands that want cultural relevance and commercial results.

Audience & Revenue: content ecosystems and channel strategy that grow owned audiences and drive measurable revenue.

Partnerships & Production: OEM, aftermarket, and lifestyle partnerships, original IP, and live and experiential activations, from the cradle to the grave.

Teams & Leadership: building groups people want to be part of, from 100-person editorial teams to lean crews that punch far above their weight.

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